Most brands sound fineThat's the problem

When everything stays on the surface, meaning gets left behind.
I build what I call the Creative Spine: the messaging that connects insight, strategy, and brand perspective.
In a voice unmistakably yours. In English. In Arabic. In human language above all.

Browse my portfolio Start a conversation

You are a true storyteller – your words cross the boundaries of language and culture. You are that once-in-a-lifetime talent.

Sam MiddletonFormer Creative Director, MRM McCann

The client expressed immense satisfaction, even willing to wait for Nour to ensure continued high-quality output.

Vinod IyerProject Manager, Acolad

Sharp strategic insight and superlative craft skills, even on the most complex briefs.

Catherine BarrDirector, FranklyFluent

Her work is thorough and of very high quality. It is a true pleasure to work with her.

Gaia LorenzoniFormer Account Manager, Creative Culture

One of those copywriters that will always provide you with a profound piece of creative, no matter what the brief is for, the result will always be consistently brilliant.

Amr YounisFormer Creative Director, MRM McCann

I care about languagebut even more about perception

I grew up moving between languages the way you move between rooms, without thinking about it, until you pause at the threshold.
Arabic was the language of my mornings for school and family gatherings. English was the language of college life, screens, and every travel abroad.
I assumed everyone experienced language this way. It wasn't until later that I realized this constant back-and-forth had been training me for the work I do today: feeling something in one language and making it resonate in another.
If you're a brand entering or growing in the MENA region or the GCC, I can help your story, voice, and messaging find their footing here.
In English, Arabic, and everywhere the two meet.

Pitch LeadershipWon major accounts through localization strategy

1st Prize Winner Ministry of Culture Arabic Short Story Competition

3rd Place Winner Young Lions Print & ArabNet Beirut Creative Combat

Film CreditsSupervised EN subtitles for Morine

Talent ConsultingAdvised agencies on localization & creative hires

BILINGUAL BRAND COPYWRITER & MESSAGING PARTNER